01
Value-Based Pricing
Pricing should ultimately relate to the economic or practical value created for the customer, subject to competition, alternatives, willingness to pay, and delivery cost.
02
Pricing Models
- Per seat.
- Per usage.
- Subscription.
- Per transaction.
- Tiered plans.
- Enterprise contract.
- Outcome-based pricing.
- Hardware plus recurring service.
03
Pricing Experiments
Pricing is a product variable. Startups can test packaging, limits, tiers, annual commitments, usage units, and value metrics rather than treating a first price as permanent.