01
Trust
Long-term businesses depend on customers, employees, investors, suppliers, regulators, and communities believing that the company will behave predictably and honor important commitments.
02
Externalities
A business decision can impose costs on parties who are not directly involved in the transaction. Responsible strategy considers these effects rather than optimizing solely for immediate private returns.
03
Founder Responsibility
- Product safety.
- Privacy.
- Security.
- Honest marketing.
- Financial integrity.
- Employee well-being.
- Legal compliance.
- Environmental impact.