01
Priority Discipline
A founder's scarce resource is attention. A long list of simultaneous priorities can create the appearance of activity while preventing any objective from receiving enough concentrated effort.
impact ≈ importance × execution quality × sustained attention
02
Decision-Making
- Identify the actual decision.
- Separate facts from assumptions.
- Estimate reversibility.
- Choose a decision owner.
- Act when sufficient information exists.
- Measure the outcome.
- Update the decision when evidence changes.
03
Accountability
Healthy accountability assigns clear ownership while allowing people to report failures early. A culture where bad news is hidden makes organizational failures larger before leadership can respond.